So what’s the fuss with having a logo? Why bother? And does it really even mean anything? The short answers are it’s important, because, and yes.
Sight is our primary and most utilized sense. Dogs sniff. Cats hear. Humans see. From the first impression to the last thing someone remembers, the visual part of any experience is a huge component of our experience. So just like you might remember an acquaintance based on his or her facial features, people remember organizations based on their logos. The more memorable the logo, the longer and more effective the impression will last. For that reason alone, logo design becomes quite important. A logo isn’t your brand, but it tells your story.
The logo for Drive Out ALS was created as a purposeful design infused with careful thought and a personal touch. Colors are used to evoke emotion; red makes a statement that is bold and is intended to grab your attention. The national ALS Association also uses red, and as a result, ties our local event to the national cause. Using golf imagery immediately sends a clear message as to what type of event this is. And the last element is the representation of the green. As you can tell, it is in the shape of a heart communicating the love, compassion and humanizing-factor that Drive Out ALS symbolizes.
source for portion of post: landmarcdesign